In order to entice punters to their site, corporate bookmakers frequently display promotional markets where they offer substantially inflated odds for a team or horse to win.
It might be like back Winx at $2.00 in the Cox Plate or take the Richmond Tigers to win on a weekend at $1.80.
One such example of a bookmaker offering enhanced odds of $2.00 about a team to win their opening round AFL match when their odds in a regular market were only $1.40.
While you could get $2.00 about the match favourites, $3.35 was available about their rivals.
You may not be able to have a large amount on (with some restrictions placed) but many punters just enjoy a $50 wager on their favourite team.
| Options | Tigers | Blues |
|---|---|---|
| Bookmaker 1 Odds | $2.00 | $3.35 |
| Bookmaker 2 Odds | $1.40 | $3.35 |
Have the full allowance of $50.00 on the Tigers at $2.00 to take out $100.00
Then, wager $30.00 on the Blues at $3.35 to also win $100.00.
No matter what the result, you are guaranteed to make a profit of $20.00 as you are guaranteed to take out $100.00 yet have only outlayed $80.00.
