• RAS Technology (RTH) reveals that Racing and Sports and Sky Racing World have expanded their partnership
• The partnership combines Racing and Sports' digital automation and form data with Sky Racing World's portfolio of international racing rights
• This expansion will enhance the profile of Australian racing in the United States and allow wagering partners to receive accurate and automated feedsThe partnership will run for an initial three year period with an option to extend for a further three unless terminated earlier
• RAS Technology is up 5.26 per cent on the market with shares trading at 80 cents

RAS Technology (RTH) has revealed that Racing and Sports and Sky Racing World have expanded their partnership.

The partnership combines Racing and Sports' digital automation and form data with Sky Racing World's portfolio of international racing rights that are distributed to all major US wagering operators.

US customers will be able to enjoy Sky Racing World's coverage of Australian and International racing as well as enhanced race form coverage.

This expansion will enhance the profile of Australian racing in the United States and generate additional export income for racing bodies.

Additionally, it will allow wagering partners to receive accurate, automated feeds of form and enhanced content driving wagering turnover and participation.

"With the growth in online and mobile wagering, it is clear the preference is for data and information in digital formats that are integrated into their online wagering environment," Sky Racing World President and CEO David Haslett said.

"The quality and depth of international racing data available via Racing and Sports will enable wagering partners to accelerate the shift to digital formats, improve the overall customer experience of their players and position themselves to target new markets such as fixed odds and sports betting."

The partnership will run for an initial three year period with an option to extend for a further three unless terminated earlier.

"This agreement is significant and strategic as it allows Racing and Sports a rapid entry into the US market on the back of Sky Racing World international content, which is distributed to all leading US wagering operators," Racing and Sports CEO Stephen Crispe stated.

"By partnering with Sky Racing World, Racing and Sports can considerably enhance existing pari-mutuel content offerings on the back of Sky Racing World's distribution network and be well-positioned to offer other services when the opportunity presents."

Online article taken from The Market Herald, published on Tuesday, 22nd March 2022, Author, Ashleigh Melanko.